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A.S.Pushkin   "Ah, to deceive me not hardness!
I cheated glad to be..."
A.S.Pushkin

Slavonian sales. Charts of deception.

Sale. For people distant from the sphere of trade and marketing, this word is inevitably associated with discounts. With possibility to purchase a pleasing thing cheaper than usually. Possibly it is so in Europe, and in the countries of the former USSR (except for The Baltic States) of sale examined as not possibility to free the storages for delivery of new collection and get a hold loyal clients, but as method to increase sales of old, being not in demand commodities, utillizing here different charts of deception of buyers. We will consider these charts in ditails.

Sales - chart of deception

Widespread charts of deception
of buyers during sales

It is foremost needed to understand that most domestic businessmen do not spare due attention work on a long-term prospect. Their primary purpose is a receipt of profit «here and now», and what about to get a hold loyal client on next five-ten years or to provide the positive image of shop due to «sun-dress radio» - it does not talk.

Here those methods due to which not quite honest smart dealers earn on our love to «free».

Misinformation of client about the size of discounts

As soon as festive days are approached, the windows of many shops are pasted over calling inscriptions, saying of something like: «Discounts on a commodity 50%» or the «Festive discounts to 80%». Coming at a shop in anticipation of advantageous purchase, we discover suddenly, that the size of discounts arrives at 10 percents hardly, and on a question «And where is promised 80 percents?» salespeople answer you that «the whole of a commodity with the indicated discount is already bought up. Choose then that is.» Another excuse they say « it is written on a shopwindow after all to 80%, that is discounts can make 5 percents. Where do you see deception?» The purpose of all of these manipulations with prices and percents consists to compel a buyer to come to a shop, and in a shop salespeople already must fluently bring you to the purchase of commodity. That quite often and takes a place.

Manipulations with prices to and during sales

Sometimes there is other situation. Coming to a shop which declared a price-cutting, for example, on 30 percents, you see price-lists which an old price is strikeout on, and the new is handwritten. And this new price indeed below on 30 percents. «Here it is a honest shop!» - you think. And wrong. The chart of deception of buyer in this case following: before the beginning of sales, prices in a shop lift on the size of the planned discount (in our case on 30%) and yet slightly. That even buying a goods with a discount, you will pay a large price for it than it costs in ordinary days.

Grant of discount only at implementation of certain terms

Different variants are possible here. It is so, that buyer coming to a shop, on the window of which it is indicated a sort of «50%», gladly chooses itself a thing, and only on a cashdesk knows that 50% it is a face value of discount voucher on a next purchase, which you will get purchasing the today chosen thing for an overall cost. In capital boutiques this chart of deception is very effective, because many buyers are ashamed to arrange scandal or refuse a purchase in public from its costliness («not disgraced oneself»).

Also in the supermarkets of electronics a chart is widely used «Buy three goods, and pay after two!». But also it brings no benefit a buyer. The point is that price on whole a commodity in a shop on the period of similar actions is initially overpriced, and a goods are frequently offered in a gift that for various reasons it was not succeeded to sell before (defective, marked-down, unstandard, et cetera). In the total a shop wins however, but not buyer.

Concealment of date of sale’s end

There are situations when a client choosing a suitable thing begins to pay off it and he is informed suddenly that a sale made off and cost of commodity now more expensive on 10-15 percents. As practice shows, a buyer buys a commodity however, because many of them do not want to «hit in dirt by a person» - that to declare oneself insolvent.

It is desirable to trust that seeing the enticing advertising about beginning of festive sales, you will not dash thoughtlessly to buy up necessary and unnecessary things, and once again will re-read this article and will think twice, before to purchase something with a discount. You do not become the victim of next chart of deception.

Good luck!









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